Tote bag for Sibos 2023
Timeline: 2 weeks
Role: lead product designer
Tools: figma, canva, adobe illustrator, photoshop
About the Sibos tote-bag project
Premium Technology, a Fintech company in Jersey City, requested my help for creating a sustainable/ESG themed tote bag design for the upcoming Sibos 2023 convention.
I successfully completed the design in two weeks and the team at Premium Tech. handed out more than 500 bags to the 9,000 convention-goers who visited Premium Tech’s booth.
*ESG: Environmental, Social, and Governance. It is a framework used by investors to evaluate a company’s impact and risk levels beyond just their profits.
*Sibos: The world's premier annual conference, exhibition, and networking event for the global financial industry for financial leaders, decision-makers, and experts.
Designs that didn’t quite make the cut
While the initial concepts were bold, they were ultimately sidelined as the graphics felt too aggressive and strayed from the core brand identity. Specifically, we made the strategic decision to scrap the orange color palette in favor of a more grounded, ESG-focused scheme, ensuring the final design felt professional rather than distracting.
Final design
I opted for a friendly typeface and organic, earthy hues to create an inviting brand presence. For the Sibos 2023 conference, the design served as a gateway to Premium Tech via an integrated QR code. By incorporating world-renowned landmarks like the Statue of Liberty, the imagery reinforces our role in the global supply chain and our vision for worldwide expansion.
Reflecting on the SIBOS 2023 Tote bag design
Creating the Sibos 2023 tote-bag design, with tools like photoshop, adobe illustrator, and Figma, help me expand my design thinking outside of the typical apps and websites. I also studied different bag designs and layouts, which was exciting.
Overall, the design was a smashing success. The tote-bags were all given out at the Sibos convention, of which has over 9,000 financial professionals attending.
