ICOTYDE withMe HCP website
ICOTYDE withMe HCP is a website my team and I at StudioRX designed for dermatologists prescribing ICOTYDE (icotrokinra), a treatment for plaque psoriasis. It simplifies access, support, and enrollment information, turning dense clinical and insurance details into a clear, confident prescribing experience.
*HCP = Healthcare Professional
Timeline: 6 weeks
Role: Product designer (3 designers)
Tools: Figma
The Problem
Healthcare professionals often face confusion and delays when trying to access patient support, insurance, and enrollment information for prescription treatments, slowing down time-to-treatment for patients.
ICOTYDE HCP needed a clear, streamlined way to guide physicians through access and support resources without adding to their already limited time.
The design process
My team and I worked closely together in Figma to design an experience that felt as clear and approachable as it was informative. We focused on building a visual language, including colors, typography, and imagery, that reflected trust and clarity, helping HCPs feel confident navigating clinical and support information without feeling overwhelmed by dense medical or insurance language.
Throughout the process, I collaborated across design, content, and development teams to make sure every page flowed logically, from clinical data to patient access tools. The team and I prioritized clean layouts, intuitive navigation, and consistent visual hierarchy so physicians and their staff could quickly find what they needed, whether that was prior authorization steps, financial assistance programs, or enrollment forms, without unnecessary friction.
Solution and Final Design
By working with UX, Dev, and Product Design (my team), to keep the design friendly, accessible, and easy to scan, we created a site that not only communicated ICOTYDE's clinical value but also supported HCPs in taking real action: prescribing with confidence and helping their patients start treatment sooner
The project was completed successfully on time by StudioRX, then shared to Johnson&Johnson’s dev team via Figma to be pushed to live